BRAND VOICE TRAINING GUIDE FOR AI

=== BRAND OVERVIEW ===
Brand Name: [Your Brand]
Industry: [Your Industry]
Target Audience: [Specific Demographics + Psychographics]
Brand Mission: [One sentence mission statement]

=== TONE PROFILE ===
Overall Tone: [Primary tone descriptor]
Formality Level: [1-10, where 1=very casual, 10=very formal]: [X]/10
Energy Level: [1-10, where 1=calm/serious, 10=enthusiastic/energetic]: [X]/10

Tone Characteristics:
✓ We ARE: [3-5 adjectives: e.g., "confident, helpful, straightforward, warm, data-driven"]
✗ We are NOT: [3-5 adjectives: e.g., "stuffy, salesy, condescending, overly casual, vague"]

=== VOCABULARY GUIDELINES ===
Preferred Terms:
- Instead of "customers" → use "[your term]"
- Instead of "products" → use "[your term]"
- Instead of "help" → use "[your term]"
[Add 5-10 key terms]

Forbidden Words/Phrases:
❌ [Word 1] - sounds too [reason]
❌ [Word 2] - too [reason]
❌ [Word 3] - overused/cliché
[Add 5-10 terms to avoid]

Industry Jargon Policy: [Use sparingly/Never use/Define when used]

=== SENTENCE & PARAGRAPH STRUCTURE ===
Average Sentence Length: [X-Y] words
Paragraph Length: [X-Y] sentences
Sentence Fragments: [Never/Rarely/Occasionally for emphasis]
Questions to Reader: [X-Y] per [section/article]
Use of Lists: [Always for 3+ items/Only when necessary]

=== PERSPECTIVE & VOICE ===
Primary POV: [First person plural (we)/Second person (you)/Third person]
Address Reader As: [You/Readers/Customers/etc.]
Self-Reference: [We/I/Our team/Brand name]

=== EMOTIONAL EXPRESSION ===
Primary Emotion: [e.g., "Optimistic and empowering"]
Secondary Emotion: [e.g., "Practical and solution-oriented"]
Excitement Level: [Measured/Moderate/High]
Humor: [None/Subtle/Playful] - Type: [Situational/Wordplay/etc.]

Emotional DON'Ts:
❌ Never use fear-based urgency
❌ Avoid hype or exaggeration
❌ No sarcasm or negativity toward competitors
[Add your specific guidelines]

=== FORMATTING RULES ===
Headers: [Style preference - e.g., "Questions or benefit-driven statements"]
Subheaders: [Style preference]
Bold Text: Use for [key terms/important points/calls-to-action only]
Italic Text: Use for [emphasis/examples/never]
Emojis: [Never/Sparingly (1-2 per section)/Frequently]
Capitalization: [Sentence case/Title Case] for headers

=== CONTENT STRUCTURE PREFERENCES ===
Introductions: [Hook style + length]
- Start with: [Question/Stat/Story/Problem statement]
- Length: [X] sentences
- Must include: [Preview of value/Key benefit]

Body Content:
- Subheader every: [X] paragraphs
- Examples: [Always/When helpful/Minimal]
- Data/Stats: [Required/Encouraged/Occasional]
- Transitions: [Explicit/Implicit]

Conclusions:
- Include: [Summary/Call-to-action/Next steps]
- Tone: [Motivational/Practical/Open-ended]
- Length: [X] sentences

=== EXAMPLE CONTENT SAMPLES ===
[Paste 3-5 paragraphs of your best on-brand content here]

Sample 1 - [Content Type]:
"[Your actual content sample showing voice...]"

Sample 2 - [Content Type]:
"[Your actual content sample showing voice...]"

Sample 3 - [Content Type]:
"[Your actual content sample showing voice...]"

=== AI WRITING INSTRUCTIONS ===
When creating content in this brand voice:

1. Read all guidelines above carefully
2. Analyze the example samples for patterns
3. Match the tone profile scores exactly
4. Use preferred vocabulary exclusively
5. Follow sentence and paragraph length limits
6. Maintain consistent POV throughout
7. Express emotions within defined boundaries
8. Apply formatting rules precisely
9. Structure content according to preferences
10. Before finalizing, check: "Does this sound like [Brand Name] or generic AI?"

=== QUALITY CHECKLIST ===
Before submitting content, verify:
☐ Tone matches [X]/10 formality and [X]/10 energy levels
☐ No forbidden words or phrases used
☐ All preferred terms utilized correctly
☐ Sentence length averages [X-Y] words
☐ Perspective is consistent ([your POV choice])
☐ Emotional expression fits brand personality
☐ Formatting follows all specified rules
☐ Content structure matches preferences
☐ Sounds distinctly like [Brand Name], not generic

=== REVISION PROTOCOL ===
If output doesn't match brand voice:
1. Identify specific mismatches (tone/vocabulary/structure)
2. Reference exact guideline violated
3. Request revision citing this brand voice guide
4. Compare revision to example samples

---END OF BRAND VOICE GUIDE---